Business Intelligence and Analytics (BI&A) is transforming the accounting profession. Yet, despite encouraging signs of adoption, many organisations are still underutilising its full potential. The result? – A gap between the current use of BI&A and its ability to elevate accountants into strategic business partners. When accountants embrace BI&A and adopt a data-driven approach, the impact on organisational performance is significant. Better information – Real-time, accurate, and timely insights give businesses the agility to respond quickly to opportunities and challenges. Smarter actions – Tailored insights, enhanced knowledge sharing, and stronger innovation foundations lead to agile and forward-looking strategies. Stronger decisions – With reliable analytics, management can make high-quality choices that deliver measurable impact across the organisation. But to harness the real power of business intelligence and analytics in accounting, organisations need more than technology. The transformation depends on people, culture, and long-term capability building.